20 Myths About Digital Marketin
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The Internet and Social Media has changed a number of concepts from as we know them. One such major change is in that of the field of Marketing. Any new brand cannot survive without having an online presence. Every brand is looking for a creative digital marketing agency to edge ahead of the competition in the digital world. Digital marketing has changed the way Businesses interact with their customers in this modern era. Whenever something new comes into existence, people tend to have a number of opinions about it. These opinions don’t take time to turn into Myths or Rumors. Here are 20 most common Myths about Digital Marketing – Myth 1 - Digital Marketing can solve all Business needs It is true that Digital Marketing is very important to do work on the internet stage but it is not the solution for all your business needs. It is just a part of a multi-faceted marketing plan where each element, including traditional marketing is equally important as the other. Myth 2 – Digital Marketing is easy Compared to Traditional Marketing Digital Marketing will take a lot of time and efforts. Immediate results are most of the time dissatisfying. It takes a number of iterations to find the perfect strategy and even more efforts to keep improving it. Myth 3 – Digital Marketing is a set it and forget it kind of System Digital Marketing cannot work on its own. It requires a structured strategy involving planning, testing, execution, maintenance, assessment and improvement. It is a continuous process primarily for luring potential customers to visit your site. Myth 4 – Digital Marketing is free of cost. Although it does not cost as much as Traditional Marketing, it is definitely far from free. Content marketing strategy, website optimisation, PPC Campaigns, etc all these processes generate more leads than Traditional Marketing but they are not free. Myth 5 – Digital Marketing can produce ROI immediately Many experts think and claim to get returns immediately. Although they are right in some cases, it is not like that. When done right, ROI is there for sure but it need not be available immediately. Sometimes the returns take time to show. On the other hand it is fairly easy to measure your returns. Myth 6 – Digital Marketing is useless for B2B This particular myth is very common these days. Businesses are made up of people. Almost every business does market research before going for certain services. The next pair of eyes that see your pages may very well belong to a business owner or a CEO. How you manage digital marketing efforts can affect how potential clients of any size perceive your credibility, your capabilities, and how good of a match you both are. Myth 7 – You can ditch Traditional Marketing As mentioned earlier, it is just a part of a multi-faceted marketing plan where each element, including traditional marketing is equally important as the other. They work hand in hand for success. Myth 8 – Digital Marketing is Applicable only to the younger generation. Emarketer reported that the most common age demographic in social media sites is between 25 to 34, which comprises up to 29.7% of all users. International Business Times published a report stating ‘users between the age group of 25 to 55’ is a demographic which has a lot of buying power. Myth 9 – You have to be a techie to try digital marketing Just like any other work, Digital Marketing requires an adjustment period to learn and get used to everything but the time required for learning the basics is quite less. You don’t need to be a techie to start with it, just knowing your customers will do. Myth 10 – You can automate everything You will eventually need automation and scripts to be able to scale efficiently but there will always be instances where you will need to use your judgment. Customer retention practices for example, are difficult to purely automate effectively, as are some kinds of data analysis. Automation has its place, but plenty of situations still require human intervention. Myth 11 – There’s a perfect definite way to do things This could be true in exceptional circumstances. Every move you make comes with a different trade-off. Most of the best Digital Marketing strategies are discovered by trial and error based iterations. Apart from this each business is unique in its own way so the perfect strategies used for them could be completely different. Myth 12 - A Website is all you need A website should be designed in such a way that leads, conversions should get the desired outcome of your brand. A website that has no unity of purpose or does not accurately portray your brand can arguably be worse than having no website at all. Myth 13 – SEO is just Google Google is definitely the biggest search engine around and there is no denying this. But it is not the only one. Amazon, Pinterest, etc each have a different algorithm to run their search. Facebook and Twitter have a unique one. SEO is an umbrella term for all these possibilities and not just Google. Myth 14 – Keyword Repetition Works A different kind of fact can completely burst this myth - The wrong kind of repetition could actually cause a downgrade of your rankings on Google and other search engines. Some repetition of important keywords and their variations is necessary for helping most search engines get an idea of what a page is about. With automatically updated algorithms, it’s probable no one really knows for sure, but it’s safe to say you shouldn’t be spamming the whole page with the same keywords over and over. Myth 15 – It is best to focus on top PPC keywords This is only true if you have enough budget to use for a sustained PPC Campaign and know what you are doing. Top PPC keywords can easily burn a lot of money in a couple of hours without any results to show for. People might completely ignore ads if the Marketers don’t understand what their audiences actually want before they launch a PPC campaign. Myth 16 – Clicks! Clicks! Clicks! Clicks are of absolutely no use if they do not lead to some kind of conversions. Digital Marketing should work at all stages of conversion - your digital campaign needs to attract potential customers at the top, guide them through the processes and retain them in the middle, and seal the deal at the bottom of the funnel. Myth 17 – Word count is important It definitely is but only up to a certain point. Photos, sets, graphs, videos, etc can all be considered content. Google does seem to favor pages with at least a few hundred words, but not everything is a blog article and not everything is meant to be found on a search engine. Whatever might be the case, word count should never be a substitute for quality. Myth 18 – You should be on all social media sites This totally depends on ones requirement. There might be certain sites closely relevant for your product and some not so much. Apart from this you need to have the time to maintain all such accounts with the same level of quality which is not possible for all. Myth 19 – Mobile Users are useless for conversion This myth comes from people who are not able to understand how their audiences use different devices. Mobile screens are small and not the best option for the kind of convoluted form-filling so many enterprises label Mobile Users as irrelevant. Mobile phones are more accessible to an average customer and optimizing your site for mobile use can go a long way towards helping you get conversions from mobile users. Myth 20 - You Should Constantly Be Redesigning Your Pages/Site Constantly redesigning? No, not necessarily. But, to the point above, you need to test constantly whether you should redesign. If you do want to redesign, make sure you have the results to back up the decision. Thus bust these myths in style and get ready to take your business digital. The best and way is to take the help of a Digital Marketing Agency and get started with your work. Be patient and creative and see your ROI grow in front of your eyes.
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